Our agency has a fully staffed creative division, headed up by our directors of creative media and art services. The division is staffed with graphic artists, illustrators, copywriters and proofreaders.
Nonprofit Case Study
Corporate Case Study
Education Case Study
Zimmerman/Edelson Inc. 5 Bond Street Great Neck, NY 11021 (516) 829-8374 Fax: 516.829.1561 firstname.lastname@example.org
Robert Zimmerman has extensive experience in national and international media relations, branding communications and crisis management. He has compiled an extensive background in government and community service. Most recently, Robert was nominated by President Barack Obama to serve as a member of the National Council on the Humanities. He was appointed by Governor Andrew Cuomo to the New York State SAGE Commission, charged with the most extensive restructuring of state government since the 1920’s. He serves as a member of the Board of the American Museum of Natural History representing New York City Comptroller Scott Stringer, and is a member of the Board of Directors of the Center for an Urban Future located in New York City. In 1995, Robert was appointed by President Clinton to serve on the John F. Kennedy Center for the Performing Arts Presidential Commission on the Arts. He held that position through June of 2001. A Democratic National Committeeman from New York, Robert appears regularly on CNN, Fox News Channel, and MSNBC discussing a wide range of public policy issues.
Robert oversees all of the agency’s public relations, crisis management and branding communications activities, while personally leading account teams servicing some of the agency’s largest clients. In 2013, he was the recipient of the lifetime achievement award by the Public Relations Professionals of Long Island. In 2017, Robert was honored by the LGBT Network of Long Island and Queens.
Ron Edelson, co-founder and partner of Zimmerman/Edelson, Inc., has over three decades of experience in advertising and marketing. His diverse background includes work with manufacturers, financial industry clients, municipalities, not-for-profit organizations and multinational corporations. Listed in the International Who's Who of Entrepreneurs, he has been honored by local, state and national urban development organizations and is frequently called on by state and national trade associations and organizations to speak on marketing and advertising.
Ron oversees the agency’s print and electronic advertising and branding activities, assuming lead creative responsibilities for Zimmerman/Edelson Inc.’s largest clients.
David Chauvin brings to Zimmerman/Edelson Inc. over ten years of corporate, government and political communications experience, including an extensive background in crisis management. Overseeing public relations services, he is responsible for running the day-to-day operations for the firm's public relations division, which provides services to clients throughout Long Island, New York City, and the tri-state area.
Prior to joining Zimmerman/Edelson, Inc., David served as communications director for the Town of North Hempstead, deputy press secretary for the Nassau County Executive's office, and executive director for the Nassau County Democratic Party. Additionally, he has held positions in the Nassau County Legislature as a legislative aide and policy adviser.
David received his bachelor's degree in English from Hofstra University.
Jake Mendlinger has an extensive background in business-focused media relations and crisis management. He is responsible for supervising account teams, providing strategic-communication counsel and developing tactical messaging platforms for Zimmerman/Edelson, Inc.’s municipal and corporate clients. Jake secures high-level media placements for clients to enhance their brand recognition, position them as thought leaders, and increase sales leads. Jake was recognized as one of Long Island’s 30 Under 30 by the Huntington Township Chamber of Commerce / Young Professionals Chamber of Commerce, and he is a member of the United Nations Association of New York, having recently participated in the prestigious Worldview Institute. Jake graduated with a Bachelor of Arts degree from Haverford College.
As director of creative services, Mike is responsible for overseeing Zimmerman/Edelson, Inc.’s graphic design and copywriting teams along with spearheading projects aimed at increasing the online visibility, usability and profitability of the firm’s most prominent clients. Mike is a seasoned creative expert with a dedication to integrated marketing communications. He has been at the forefront of advertising, web development and digital media design projects for Zimmerman/Edelson, Inc.’s largest accounts since 2001. Mike received a B.S. in fine arts with a minor in business from SUNY New Paltz. He is a member of the Interaction Design Association and the User Experience Professionals Association.
Maria Coscia has been a member of the Zimmerman/Edelson Inc. team since 2005. She is the agency’s senior media/production traffic manager. In this capacity, Ms. Coscia serves as the direct liaison with print, electronic and online media, both negotiating media buys and providing quality assurance on the confirmation and publication/airing of all electronic, print and online purchased advertising media for Zimmerman/Edelson, Inc. clients. Ms. Coscia has also taken on the responsibility of media buyer and campaign effectiveness evaluation for client advertising campaigns on social media sites such as Facebook, Twitter, Instagram and LinkedIn. In those instances when Zimmerman/Edelson, Inc. utilizes the services of a third-party media buying service for the benefit of a client, Ms. Coscia oversees that vendor’s activities.
Account Manager Greg Gordon comes to Zimmerman/Edelson, Inc. with a background in city government, focused in policy implementation; program outreach; and media/public relations. As an account manager, he is responsible for providing communication assistance and guidance to Zimmerman/Edelson, Inc.’s clients. Prior to Zimmerman/Edelson, Inc., Greg worked at the New York City Taxi and Limousine Commission (TLC), where he helped shape the agency’s messaging with the media and its licensees. In addition, he worked to develop and implement outreach campaigns for the rollout of policy initiatives, such as the Five Boro Taxi Plan. Greg also worked at the city’s Office of State Legislative Affairs in Albany, where he helped to pass legislation permitting the city to create the Boro (Green) taxi system. Greg graduated with a Bachelor of Arts degree from the University at Albany.
OLD WESTBURY GARDENS CASE STUDY
If you could believe it, Old Westbury Gardens, a masterfully preserved vestige of Long Island history, was about to get even more beautiful. In the summer of 2017, over 30 handpicked sculptures from the world renowned contemporary sculpture artist Seward Johnson came to Old Westbury Gardens and were scattered among the grounds of the resplendent mansion, the meticulous English gardens and the tree-lined walking paths. It was a once-in-a-generation event for Old Westbury Gardens, and they needed a public relations firm to help them spread this message to people from Long Island and beyond. That’s when they placed a call to Zimmerman/Edelson, Inc.
Zimmerman/Edelson, Inc. executed an ambitious, multifaceted public relations campaign aimed at raising awareness across the region, facilitating the launch of this experimental exhibit, and bringing in new visitors. Zimmerman/Edelson, Inc. implemented campaigns before the event to generate anticipation and excitement; during the months-long exhibit to showcase the beautiful sculptures and gardens to the world; and after the event to reflect, quantify and summarize the success.
As a result of Zimmerman/Edelson, Inc.’s integrated communications campaign, Old Westbury Gardens significantly exceeded attendance expectations for 2017, increased expected revenue by a large margin, increased first-time visitors, and widened the pool of return visitors. The gardens additionally saw significant membership growth, representing visitors’ hopes for— and expectations of—engaging and interactive new exhibits. Furthermore, Zimmerman/Edelson, Inc. and Old Westbury Gardens conducted a comprehensive visitor survey, which found that 35 percent of attendees had discovered the exhibit directly from media coverage secured by Zimmerman/Edelson, Inc. and 40 percent of total attendees had learned about the exhibit from word-of-mouth via Zimmerman/Edelson, Inc.’s social media efforts and promotional initiatives.
Utility BodyWorn Cameras Case Study
There isn’t much debate on the subject; Utility has the best product on the market. A private software company based out of Decatur, Georgia, Utility revolutionized the body-worn camera industry, effectively utilizing the ubiquity of smartphone technology to create a more reliable, faster and less expensive camera for police departments, taxi dispatchers, emergency services and more. There was no question the product was superior. The challenge was how best to get that message out. How do you break into a market so traditionally dominated by large, entrenched companies? Utility gave Zimmerman/Edelson, Inc. (Z/E) a call.
Z/E quickly got to work highlighting the key differences separating Utility’s patented BodyWorn™ camera from the antiquated technology currently being used. Using a targeted media strategy, Z/E introduced BodyWorn technology to journalists actively covering the New York Police Department and initiated an ongoing media tour all over the country. Given the nature of the product, trade publications needed full access to Utility’s revolutionary product, and Z/E pitched and secured placements in Police Magazine, American Police Beat, and Law and Order Magazine, among others. As a result of increased and intensive media coverage, sales leads regarding Utility’s BodyWorn camera began to flood the Z/E office.
By contrasting the limitations of current-generation technology to the possibilities of Utility’s cutting-edge technology, Zimmerman/Edelson, Inc. was able to demonstrate to the general public what those behind the scenes already knew: When it comes to body-worn cameras, Utility is second to none.
Great Neck School District Bond Referendum Case Study
The Great Neck School District is one of the preeminent public school districts in the country. A long legacy of a high-quality education—including award-winning academics and extracurricular programs—has brought families to Great Neck for decades. With the school district having vital infrastructure and educational resource needs, the Great Neck Board of Education proposed a bond referendum to the community in February 2017. In an unexpected result, the community voted “No” on the referendum by a vote of 1,677 no votes to 1,564 yes votes. The District faced a daunting reality: it needed to move forward with the infrastructure improvements and educational enhancements, but without an approved bond referendum, it would be extremely difficult to accomplish.
The District modified the bond referendum and decided to put the revised bond referendum up for a vote on the same day the community would be voting for the District’s 2017-2018 budget and two Board of Education seats. The Board knew this could be problematic. That’s when the District contacted Zimmerman/Edelson, Inc.
Zimmerman/Edelson, Inc. met with the Board of Education, superintendent, other District administration officials, and several community and parent groups. The team at Zimmerman/Edelson, Inc. constructed a comprehensive communications plan to engage the community and increase voter turnout. The plan included assisting the District with its social media campaign; focusing the District’s production of videos on various aspects of the bond referendum; developing a media strategy encompassing coverage, editorials, and letters to the editor in regional and hyperlocal press in print and online; and working with the District in developing fact sheets, FAQs, newsletters and other referendum materials.
The second referendum vote was held just under three months out from the initial referendum defeat. By night’s end, the total vote count was over 8,200, an increase of over 250 percent. In a statement turnaround, the revised referendum was approved with 6,299 yes votes.