Our agency has a fully staffed creative division, headed up by our directors of creative media and art services. The division is staffed with graphic artists, illustrators, copywriters and proofreaders.
Robert Zimmerman has extensive experience in national and international media relations, branding communications and crisis management. He has compiled an extensive background in government and community service. Most recently, Robert was nominated by President Barack Obama to serve as a member of the National Council on the Humanities. He was appointed by Governor Andrew Cuomo to the New York State SAGE Commission, charged with the most extensive restructuring of state government since the 1920’s. He serves as a member of the Board of the American Museum of Natural History representing New York City Comptroller Scott Stringer, and is a member of the Board of Directors of the Center for an Urban Future located in New York City. In 1995, Robert was appointed by President Clinton to serve on the John F. Kennedy Center for the Performing Arts Presidential Commission on the Arts. He held that position through June of 2001. A Democratic National Committeeman from New York, Robert appears regularly on CNN, Fox News Channel, and MSNBC discussing a wide range of public policy issues.
Robert oversees all of the agency’s public relations, crisis management and branding communications activities, while personally leading account teams servicing some of the agency’s largest clients. In 2013, he was the recipient of the lifetime achievement award by the Public Relations Professionals of Long Island.
Ron Edelson, co-founder and partner of Zimmerman/Edelson, Inc., has over three decades of experience in advertising and marketing. His diverse background includes work with manufacturers, financial industry clients, municipalities, not-for-profit organizations and multinational corporations. Listed in the International Who's Who of Entrepreneurs, he has been honored by local, state and national urban development organizations and is frequently called on by state and national trade associations and organizations to speak on marketing and advertising.
Ron oversees the agency’s print and electronic advertising and branding activities, assuming lead creative responsibilities for Zimmerman/Edelson Inc.’s largest clients.
David Chauvin brings to Zimmerman/Edelson Inc. over ten years of corporate, government and political communications experience, including an extensive background in crisis management. Overseeing public relations services, he is responsible for running the day-to-day operations for the firm's public relations division, which provides services to clients throughout Long Island, New York City, and the tri-state area.
Prior to joining Zimmerman/Edelson, Inc., David served as communications director for the Town of North Hempstead, deputy press secretary for the Nassau County Executive's office, and executive director for the Nassau County Democratic Party. Additionally, he has held positions in the Nassau County Legislature as a legislative aide and policy adviser.
David received his bachelor's degree in English from Hofstra University.
As director of creative services, Mike is responsible for overseeing Zimmerman/Edelson, Inc.’s graphic design and copywriting teams along with spearheading projects aimed at increasing the online visibility, usability and profitability of the firm’s most prominent clients. Mike is a seasoned creative expert with a dedication to integrated marketing communications. He has been at the forefront of advertising, web development and digital media design projects for Zimmerman/Edelson, Inc.’s largest accounts since 2001. Mike received a B.S. in fine arts with a minor in business from SUNY New Paltz. He is a member of the Interaction Design Association and the User Experience Professionals Association.
Jake Mendlinger has an extensive background in business-focused media relations and crisis management. He is responsible for supervising account teams, providing strategic-communication counsel and developing tactical messaging platforms for Zimmerman/Edelson, Inc.’s municipal and corporate clients. Jake secures high-level media placements for clients to enhance their brand recognition, position them as thought leaders, and increase sales leads. Jake was recognized as one of Long Island’s 30 Under 30 by the Huntington Township Chamber of Commerce / Young Professionals Chamber of Commerce, and he is a member of the United Nations Association of New York, having recently participated in the prestigious Worldview Institute. Jake graduated with a Bachelor of Arts degree from Haverford College.
Maria Coscia has been a member of the Zimmerman/Edelson Inc. team since 2005. She is the agency’s senior media/production traffic manager. In this capacity, Ms. Coscia serves as the direct liaison with print, electronic and online media, both negotiating media buys and providing quality assurance on the confirmation and publication/airing of all electronic, print and online purchased advertising media for Zimmerman/Edelson, Inc. clients. Ms. Coscia has also taken on the responsibility of media buyer and campaign effectiveness evaluation for client advertising campaigns on social media sites such as Facebook, Twitter, Instagram and LinkedIn. In those instances when Zimmerman/Edelson, Inc. utilizes the services of a third-party media buying service for the benefit of a client, Ms. Coscia oversees that vendor’s activities.
Account Manager Greg Gordon comes to Zimmerman/Edelson, Inc. with a background in city government, focused in policy implementation; program outreach; and media/public relations. As an account manager, he is responsible for providing communication assistance and guidance to Zimmerman/Edelson, Inc.’s clients. Prior to Zimmerman/Edelson, Inc., Greg worked at the New York City Taxi and Limousine Commission (TLC), where he helped shape the agency’s messaging with the media and its licensees. In addition, he worked to develop and implement outreach campaigns for the rollout of policy initiatives, such as the Five Boro Taxi Plan. Greg also worked at the city’s Office of State Legislative Affairs in Albany, where he helped to pass legislation permitting the city to create the Boro (Green) taxi system. Greg graduated with a Bachelor of Arts degree from the University at Albany.
When Chess in the Schools was looking for opportunities to raise its profile in the city, the organization turned to Zimmerman/Edelson, Inc (Z/E). Founded in 1986, Chess in the Schools is a Manhattan-based nonprofit that implements chess programs in underserved neighborhoods, aiming to use the timeless strategy game to teach young adults valuable lessons in critical thinking, determination, grit and other non-cognitive skills. While Chess in the Schools has always been successful, the organization wanted to expand its reach and visibility to support its positioning as “the definitive” nonprofit chess program in the Big Apple and a venerable totem of the city. Enter Z/E.
Using a multifaceted media approach, Z/E began aggressively promoting not only the events Chess in the Schools held, but the inherent value that learning chess has on developing minds. Never afraid to think unconventionally, Z/E worked with Chess in the Schools to found an annual tournament in 2014 between chess students and members of the NYPD. A cooperative effort among NYPD Commissioner Bill Bratton, Chief of the Community Affairs Bureau Joanna Jaffe, Chess in the Schools CEO Marlee Kaplan and Z/E, the annual chess tournament brought together hundreds of young chess players and more than 50 police officers in an exciting and fun-filled day of chess. Media coverage of the event included city, local and national outlets. Today, the tournament is an anticipated event in the Chess in the Schools calendar.
By connecting Chess in the Schools to institutions such as the New York Police Department, Zimmerman/Edelson, Inc. was able to showcase Chess in the Schools for what it is: an essential and valuable member of the New York City community.
There isn’t much debate on the subject; Utility has the best product on the market. A private software company based out of Decatur, Georgia, Utility revolutionized the body-worn camera industry, effectively utilizing the ubiquity of smartphone technology to create a more reliable, faster and less expensive camera for police departments, taxi dispatchers, emergency services and more. There was no question the product was superior. The challenge was how best to get that message out. How do you break into a market so traditionally dominated by large, entrenched companies? Utility gave Zimmerman/Edelson, Inc. (Z/E) a call.
Z/E quickly got to work highlighting the key differences separating Utility’s patented BodyWorn™ camera from the antiquated technology currently being used. Using a targeted media strategy, Z/E introduced BodyWorn technology to journalists actively covering the New York Police Department and initiated an ongoing media tour all over the country. Given the nature of the product, trade publications needed full access to Utility’s revolutionary product, and Z/E pitched and secured placements in Police Magazine, American Police Beat, and Law and Order Magazine, among others. As a result of increased and intensive media coverage, sales leads regarding Utility’s BodyWorn camera began to flood the Z/E office.
By contrasting the limitations of current-generation technology to the possibilities of Utility’s cutting-edge technology, Zimmerman/Edelson, Inc. was able to demonstrate to the general public what those behind the scenes already knew: When it comes to body-worn cameras, Utility is second to none.
The inherent value of public education is not usually a matter of discourse. How to pay for public education, however, always is. When the administration and Board of Education of the Middle Country Central School District, located in Suffolk County, New York, looked at what the district needed in terms of crucial infrastructure upgrades, it was readily apparent that these projects could not be funded through the annual school budgets. The district, like so many other school districts across New York State, looked to a bond referendum as the means to move forward. Given the scope of the projects, and the size of the district, the total proposed bond was over $125 million. When the price goes that high, even something as valuable as public education is a hard sell. That’s where Zimmerman/Edelson, Inc. (Z/E) came in.
Working under a strict deadline, Z/E task was to develop talking points and informational materials that succinctly demonstrated the critical need for facility and infrastructure upgrades in the district as well as the minimal financial impact the bond would actually have on individual homeowners. Comprehensive, easy-to-read newsletters that covered—in great detail—the proposed upgrades and benefits to education an approved bond would provide were mailed to every resident throughout the district. Z/E worked with local and regional media to help ensure transparency in the bond referendum process and to promote the many meetings and forums that Middle Country held throughout the bond process to educate taxpayers. Each meeting was followed up with information to the media and postings to the district’s website that reinforced the information covered in each session. Postcards and short mailers were also distributed, providing election information so that anyone who wished to vote could do so easily and correctly.
Information was also made available to community, civic and parent groups for distribution through those organizations’ channels. Ultimately, Middle Country’s bond referendum passed, allowing educators in the district to continue providing the high-quality facilities and technology that the students of Middle Country deserve, and require, as part of a 21st-century education.